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Search Engine Optimization Consulting

on December 4, 2012

Search Engine Optimization Consulting

What to look for in Search Engine Optimization Consulting

Some basic services that an SEO consultant should prove are:

  • Keyword analysis
  • Robot.txt file optimization
  • Creation of a site-map
  • Improvement of site navigation
  • Removable or redirection of 404 and 301 errors

 

Once any glaring errors of a website are cleared up an SEO consultant should provide a more in-depth analysis of keyword strategies your company can use for conversion. The consultant should advice on website changes to improve keyword ranking and read-ability.

In an age of information overload finding the right sight can take a significant amount of time, so people will skim for what they are looking for. If your site is designed well and gives them the information they are looking for, they may stick around. An SEO consultant tracks page traffic, provides feedback on what is converting and optimizes accordingly.

The job doesn’t end with a high ranking. An expert should care about improving conversions and keeping you up to date on any search algorithm changes that may affect your site. They should also continue optimizing pages and help to give feedback on ideas for meaningful content.

SEO consultation is recommended for website redesign. A consultant can preserve your search ranking and offer advice on the layout. They will also improve the usability of the design and offer recommendations on a quality user experience.


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