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SEM Services

Search Engine Marketing – Pay Per Click Advertising

Need to Make More Sales? Want to Show Up NOW at the Top of Google?

Google AdWords Certification

 

 

 

 

What are Pay-Per-Click (PPC) Ads?

PPC ads are paid ads that show up at the top and on the sides of Google, Yahoo and Bing in search results.

For example:

ppc, paid search, pay per click

How Do They Work?

You pay when a searcher clicks on your ad. PPC is highly effective in driving quality traffic to your website and helping webmasters to decide what keywords are effective in attracting customers.

Why is PPC a Good Supplement to SEO?

Unlike search engine optimization (SEO), PPC ads start driving traffic to your websites as soon as you start your AdWords campaign. New SEO campaigns can take anywhere from 3-6 months before our clients start seeing results. SEM services start bringing immediate traffic to your site and test out which keyword combinations work best. We do this by examining your click though rates and conversions while SEO efforts get off the ground.

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of website by increasing their visibility in search engine results pages (SERPs) through optimization (both on-page and off-page) as well as through advertising (paid placements, contextual advertising, and paid inclusions).  Depending on the context, SEM can be an umbrella term for different ways of marketing a website including SEO.

SEM Package:

  • Conduct thorough research on PPC keywords
  • Manage campaigns and Ad Groups
  • Provide geo location setup for your local area
  • Align ad copy development with keyword and business goals
  • Manage bid setup for PPC campaigns
  • Provide Ad Scheduling Setup
  • Select specific landing page links to direct traffic
  • Implement both a conversion tracking Code and Google Analytics Code
  • Provide optimization of all landing pages
  • Create new landing pages for additional keywords
  • Provide A/B testing
  • Perform CTR Analysis on ad copies
  • Refine keywords and bids as needed

We provide bi-monthly detailed reports and website analysis using charts and comparisons to demonstrate site optimization. Using a Google Analysis we will be able to see the website’s traffic increase.

 

Pricing:

Initial AdWords Campaign Set-Up:   $400.00

Install, manage, develop and employ custom PPC Advertising Network strategies for up to 5 Ad Group Campaigns though Google AdWords.

SEO Management Services:   15% of total AdWords Budget

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