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What is Search Engine Marketing

on November 8, 2012

Search Engine Marketing

What is search engine marketing?

Search engine marketing is the term for getting organic rankings and using pay per click ads. Search engine optimization is often confused with SEM, but it is actually a form of SEM. SEO is one piece of a SEM strategy. There are various aspects of SEM: Search engine advertising, search engine optimization, link development and building trust feeds. Each of these works together to boost your ranking in search engines.

Search engine marketers are responsible for boosting the visibility of their clients through these strategies. They give recommendations for search engine campaigns. Marketers must have analytic and problem solving skills to be successful. Search engine marketing requires the marketer to stay abreast of current SEM related news and to change tactics accordingly.

The ultimate goal of keyword optimization is to develop an online brand. The keywords you optimize for define your business. What are people going to think when they look for products of your kind? Does your website embody this? Do the pictures on your site reflect this? Search engine marketing evaluates all of that. It can be used to figure out what your competitors are doing and to capitalize on their markets.

Resources:

Search Engine Guide


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